From NKAA, Notable Kentucky African Americans Database (main entry)

Radio Broadcasts Negro High School Sports, Lexington, KY

In 1954, Theodore "Cal" Wallace was the first person to broadcast Negro high school sports on the radio in Lexington, KY. At the time, Wallace was employed at WLEX-AM, and while the station manager was out of town, Wallace sold ads for the broadcasts to companies such as Coca-Cola, Pepsi-Cola, and Weber Sausage. The assistant manager did not want to accept the ads; he was unsure how Lexington would react to the broadcasts of Dunbar and Douglass High School basketball games. Cal Wallace ignored the assistant manager and broadcast the games. When the station manager returned, Cal Wallace was accused of running roughshod over the assistant station manager. But, since Wallace had done so well selling ads, and because the listening audience liked the broadcasts, Cal Wallace was allowed to continue broadcasting the games.

Kentucky County & Region

Read about Fayette County, Kentucky in Wikipedia.

Kentucky Place (Town or City)

Read about Lexington, Kentucky in Wikipedia.

References

Cited in this Entry

NKAA Entry: Wallace, Bonnie Goddard and Theodore "Cal" Sr.
NKAA Entry: African American Schools in Lexington and Fayette County, KY

Social Bookmarking

Cite This NKAA Entry:

“Radio Broadcasts Negro High School Sports, Lexington, KY,” Notable Kentucky African Americans Database, accessed December 12, 2018, http://nkaa.uky.edu/nkaa/items/show/2746.

Last modified: 2017-10-31 21:51:09